DESCRIPTION
The Art of Persuasion: Winning Without Intimidation by Bob Burg
is a practical guide to getting what you want without resorting to pressure or manipulation. Originally published in 1998 as Winning Without Intimidation, this expanded edition studies the common traits shared by history's most successful and persuasive men and women, distilling them into everyday principles anyone can apply. Bob Burg, a bestselling author and sought-after speaker known for books like The Go-Giver, writes in a clear, often humorous style that makes the lessons on ethical persuasion and influence easy to absorb and apply immediately. Whether in business, sales, or everyday relationships, this book equips readers with tools to persuade with dignity while building lasting trust and cooperation.
Key Topics Included:
● Making People Feel Important: Techniques for genuine appreciation that open the door to cooperation rather than resistance.
● Everything Is Negotiable: A mindset shift for approaching negotiations with confidence instead of hesitation.
● Dealing with Difficult People: Strategies for staying composed and persuasive even under tension or conflict.
● Persuasion in Action: Real case examples showing these principles applied by some of the most influential figures in modern history.
● Publisher: Sound Wisdom
● Edition: Reprint
● Binding: Paperback
● Pages: 223
● Price: 1300 PKR
● ISBN: 9781640951198